Blar i NTNU Open på forfatter "Brun, Eric Christian"
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Understanding and Managing Ambiguity in New Product Development: Lessons from the Medical-Device Industry
Brun, Eric Christian (Doktoravhandlinger ved NTNU, 1503-8181; 2010:66, Doctoral thesis, 2010)This dissertation explores ambiguity in new product development (NPD) projects, what its nature is and how it is managed by those participating in NPD projects. Current methods to manage NPD projects are challenged and ...